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Established in 2002, FiftyandFurthermore is a leading lifestyle website attracting affluent baby boomers. On-line advertising reaches a broader audience than print. We offer unique and cost effective advertising opportunities to showcase luxury products and services the growing boomer population. If you are interested in advertising with fiftyandFurthermore, please email advertise@fiftyandfurthermore.com.

General Boomer Facts
Total boomer population born between 1946-1964= 76,402,903
Over 40 million baby boomers are over age 50
Represent 26% of the population
51% female
By the year 2030, the baby boomers will be ages 66—84 and make up about 20% of the total population

Older Boomers Facts (born between 1946-1955)
Estimated Spending Power $1 Trillion
Total number of households 21.9 million
Average number of people in household 2.7
Average number of children under18 in household 0.6
Annual average household income $58,889
Annual average spending per household $46,160
Older boomers spend 50% more than average on upgrading their homes with items like china and silverware.
They also spend 13% more than average on adult women’s apparel and 11% more than average on adult male apparel.
Older boomers want a place to show off their new clothing, and spend 23% more than average on hotels and vacation homes.
Older boomers seemed more concerned than younger boomers about the future; they spend 20% more than average on life insurance and other personal insurances.

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